A great read that tries to surface a unified theory of strategy and outcomes. Well worth the read if you are trying to understand how to get from mission to OKRs
Description
Strategy is often misunderstood. The word "strategy" has been stretched to a point where it is almost devoid of meaning. Too often, the terms "vision," "mission," "strategy," "goals," and "roadmap" get conflated into a jumbled mess—leaving product leaders without the context they need to focus their work on the difficult task of moving the company forward.